Find out the answers to the most commonly asked questions

This page is dedicated to monthly updates on the most trending online marketing questions covering SEO, SMM, SEM, Email and more . Our goal is to build up a database of questionnaires and answers that helps educate business owners about the importance of investing in Digital Marketing regardless of their business size.

Digital Marketing consists of services such as SEO, Email Marketing, Social Media Marketing, Pay-Per-Click Advertisement, Influencer Marketing and many more various techniques that help businesses expose their brand, products, and services online. The goal for Digital Marketing is to bring in relevant traffic, enhance brand awareness and convert visitors into leads and potential customers.

Small businesses must allocate a certain amount of their budget towards Digital Marketing. When a business is at a small level, it requires the utmost attention to thrive and compete with bigger players online. Digital Marketing should not be seen as a cost but a form of investment as it builds up online exposure over a certain amount of time.

Numerous channels in the online world bring in traffic to websites and landing pages. A few channels worth mentioning are Search Engines (SEO), Social Media, Email Marketing, Forums, Influencers, PPC Ads and Directories.
When it comes down to being effective, Digital Marketing becomes the number one solution for driving a business to success. It allows business owners to use a variety of online tools for directing advertisements towards a specific audience. Online marketing populates a vast amount of data that can be used for understanding competitors, identifying sources of traffic, measuring conversions and lots of other metrics.

Before the Internet era, businesses advertised through newspapers, magazines, billboards, direct mail, and many more non-digital mediums. Some disadvantages of conventional marketing include high cost, not immediate results and no efficient reporting. With Digital Marketing, business owners can now advertise to their uniquely filtered down audience to increase sales, reduce expenses and obtain results within a short period.

Analyzing competitors is an important part of a marketing plan for any sized business. The practice identifies the local and broad competitors and evaluates their strategies to determine their strengths and weaknesses relative to those of one’s products and or services. The report generated can establish the business USP (Unique Selling Proposition) and pinpoint attributes that can be used to attract a target market.
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